Digible and Engrain Partner for Multifamily Pricing Transparency in Digital Marketing

DENVER, CO, April 07, 2026 – Digible, a leading multifamily marketing agency, and Engrain, a pioneer in interactive touring and data visualization software, today announced a significant integration. This partnership addresses the growing demand for fee transparency by embedding structured pricing and mandatory fee data from Engrain’s SightMap directly into paid marketing channels, including Google Ads. This innovative solution ensures that prospective renters encounter comprehensive “all-in” pricing earlier in their search journey, fostering greater clarity and consistency across all digital touchpoints.

Through this integration, Digible can now leverage Engrain's all-in pricing endpoint API to dynamically display a single, transparent price in digital ad creatives, encompassing both base rent and mandatory fees. This crucial enhancement not only supports rapidly evolving fee transparency regulations but also significantly improves the renter experience by aligning initial expectations with actual costs. As Reid Wicoff, CEO of Digible, stated, “Marketers want accuracy. Regulators want transparency. Renters want clarity. It should not be controversial to deliver all three.” This ultimately helps operators maximize marketing efficiency by reducing clicks from renters whose expectations might be misaligned.

This partnership offers clear advantages for mutual clients, enabling property management companies to navigate complex regulations with greater ease and leverage advanced data customization. Brent Steiner, Founder & CEO of Engrain, emphasized their shared commitment to accurate, transparent information, noting, “SightMap already gives renters a clear picture of a community, and now we can extend that clarity to pricing and fees in the digital marketing channels that matter most.” The integration is currently available to all mutual Engrain and Digible clients utilizing a SightMap license.